× Voshbon Partnership
A comprehensive two to three month brand build that locks a clear, elevated content system for Voshbon. We move beyond one-offs to deliver a complete Brand Bible, AI on-model content, product photography, lifestyle imagery, and technology diagrams that support a November MVP launch and durable brand scale. Creative direction aligns to Voshbon’s pillars, zero-water lyophilization, sustainability, focused ingredients, and travel-readiness. This plan sets the foundation for AIM to continue as your creative growth engine, providing ongoing content, retailer toolkits, and performance-ready assets that drive conversion and sales month after month.
Creative direction aligns with Voshbon's core pillars: zero-water lyophilization, sustainability, focused ingredients, and travel-readiness.
Executive Summary
01
Brand Bible Development
Anchor the system in a clear manifesto, values, and technology story, with voice, pillars, and claims guardrails, then lock the visual and scientific language across color, typography, imaging, motion, and accessibility standards.
02
On-Model Content Production
Create authentic content with diverse models showcasing product efficacy across use-cases.
03
Product Photography Polish
Elevate existing product shots for November MVP with consistent hero angles and texture macros across 9 SKUs.
04
Lifestyle Layer Integration
Add refined lifestyle imagery that communicates travel-readiness and sustainability values.
Essentials Rush
Eight to twelve week sprint to deliver for Brand Bible v1, On-Model Sets, polished product shots. Prioritize certain assets for a November MVP alongside with lifestyle content.
$45K
Total Investment
Complete 2-3 Month bundle with all four workstreams
8-12
Weeks Duration
Rush timeline to support November launch
9-15
SKUs Covered
Product shot polish across entire MVP range
Brand Bible Development
Brand Narrative & Pillars
  • Purpose and values tied to zero-water lyophilization, sustainability, efficacy, travel readiness.
  • Technology story in beautiful tonality/language, benefits and proof points that build trust.
  • Audience and usage map, routines and pain points the brand solves.
  • Messaging guardrails, allowable claims, simple do’s and don’ts.
Visual & Execution Basics
  • Voice and tone with sample headlines and CTAs.
  • Sample color and typography with AA contrast and usage ratios.
  • Macro imaging cues and diagram style for tech explainers.
  • Grid, spacing, and file hygiene for PDP and social.
This is a concise 10–15 page Brand Bible PDF.
On-Model Content Production
Model Creation
Photoreal AI-generated models only. Not based on real people. Diversity mapped across skin tones. Various stills with matched lighting. Short application videos (15–30 seconds) with captions. Created from licensed assets, cleared for commercial use, no data training on client materials.
Professional Crew
Director, AI look-dev lead, avatar and ai design artist, motion editor, compositor/retoucher, and producer to ensure consistency, fidelity, and brand alignment.
Clean Sets
Photoreal CGI assets and standing positions with controlled key and edge light. Premium surfaces, with props that cue travel and sustainability, aligned to approved claims.
Product & Lifestyle Assets
Product Shot Polish
Leveling packshots across several SKUs for consistency. Primary hero and secondary angle for each product, plus texture macros. Multiple ratios: 1:1, 4:5, and 16:9.
Lifestyle Teasers
Various refined lifestyle stills showcasing travel-ready, sustainable brand values. Several short loop (6-10 seconds) in 4:5 and 9:16 ratios.
Library Completion
1
Month 1
On-Model Set several models and stills. Expanded application videos, retail/DTC toolkits, and Brand Bible v2 with enhanced on-model direction.
2
Month 2
Technology deep dives with scientific explainers, full lifestyle sets, localization packs, and final Brand Bible v3 for partner handoff.
More month as needed. Includes three review rounds per workstream per month and final polish.
Production Process & Team
Virtual Pre-Production
Kickoff alignment on pillars and claims, inclusive casting brief, detailed shot lists, lighting recipes, and diagram planning for lyophilization and microbiome support.
Virtual Production
Controlled AI studio environment for virtual on-model shoots, consistent macro and product photography with disciplined angles and shadows, maintaining focal length standards.
Post-Production
Natural skin texture retouching, consistent color management in sRGB, AA contrast captions, and diagram composites with documented export presets.
Technical Specifications
& Delivery
File Formats & Ratios
  • Stills: PNG and WebP, MP4
  • Video: H.264, 20 Mbps (16:9, 1:1)
  • Captions: SRT with AA contrast
  • Multiple ratios: 1:1, 4:5, 9:16, 16:9
Asset Organization
Structured folder tree in AIM's secure cloud server with comprehensive Asset Manifest CSV including AssetID, workstream, type, usage terms, and accessibility alt-text.
Naming Convention
VOS_{Workstream}_{SKU}_{Ratio}_v01.ext
Example: VOS_OnModel_AgentSerum_BeforeAfter_1080x1350_v01.png
Rights & Compliance
Full ownership upon final payment. Unlimited month web and social usage rights.
Budget & Next Steps
Payment Terms
Month 1: 50% to start, 50% at delivery. Total months 2-3: Invoiced monthly. Net 7 days. Option for creative work at reduced rates retainer rates.
What We Need
Final SKU list, ingredient callouts, claims guardrails, brand references, priority channels, and designated decision maker with 24-48 hour SLA.
Risk Mitigation
24-48 hour reviewer SLA and schedule buffer days for pickup needs.